Tuesday

Fitness Life Marketing.....Health Club Consumer Protection Laws

Health Club Consumer Protection Laws

Many states have health-club specific consumer protection laws designed to safeguard consumers from financial and other losses. There are several ways in which consumer protection laws affect health clubs:

(1) automatic renewal
(2) “cooling off” periods
(3) price caps on membership contracts
(4) bonding

1. Automatic renewal Automatic renewal is the automatic extension of a member’s contract once it has expired. Automatic renewal is beneficial to health clubs because it reduces the cost associated with renewing already existing members.

2. “Cooling off period” A cooling off period is a set number of days (e.g. 3-5 days) following the signing of a health club agreement during which a new health club member has the right to cancel the agreement without penalty. It gives the consumer time to decide if the facilities and services are desirable, and whether they want to commit to their membership.

3. Price caps on membership contracts Three states (California, Illinois and New York) have supported price caps on membership contracts.

4. Bonding States require bonding primarily to protect consumers from financial losses due to a club's closing or failure to open. Currently, about 50% of states require some form of bonding for clubs selling memberships prior to opening. Approximately 25% of states require clubs to have a bond after opening.

IHRSA's Position

IHRSA supports consumer protection legislation that safeguards the public against fraud, deceit and financial hardship while fostering and encouraging competition, fair dealing and prosperity in the fitness club industry.Automatic renewalIHRSA supports automatic renewal provisions that allow for contract continuation at the end of the original term on a month-to-month, at-will basis. Provisions that allow for automatic renewal offer consumers the greatest choice and flexibility because clubs are not forced to sell long term contracts in order to avoid the costly process of renewing existing members.BondingBonds do not safeguard the consumer. Since bonds rarely cover potential consumer losses dollar-for-dollar, consumers are given a false sense of security. Also, bonds create a barrier to entry into the market (because many smaller clubs cannot meet the requirements for a bond) and thus limit the number of health clubs available to consumers. Solid consumer protection legislation—not bonding—will best protect health club users.“Cooling off period”IHRSA believes that a 3-5 day cooling off period provides a sufficient window of time during which the consumer can decide if the facility and services are desirable. Extended cooling off periods simply invites abuse of the benefit (NOTE: a survey of state and federal cooling off periods from all industries shows that 3 days is the required cooling off period for almost all industries).Price caps on membership contractsThree states (California, Illinois and New York) have supported limits on costs for membership contracts.

Outlook
Due in part to IHRSA clubs' participation in the lawmaking process, recently enacted consumer protection legislation has generally been more equitable and more appropriate.

Fitness Life Marketing Saragatoga Springs New York

Tony... You didn't think the boys from "down south" could do it!

FITNESS LIFE MARKETING....Over 200 new members for GLOBAL FITNESS

"Revolutionize Your Club's Financial Future In Just 30 Days!"

Fitness Life Marketing knows what it takes to build a membership base and since 1997 the FLM team has helped over 300 circuit clubs and full service gyms dramatically increase their dues income while infusing new life and energy into the club.

Tuesday

Amerishape Weight Loss Tips To Succeed































We want to share 26 tips to help you succeed.

A is for attitude. A can-do attitude will help you get over the inevitable hurdles of weight loss. Anticipate slip-ups -- they happen. But instead of letting them derail your weight loss efforts, learn from them and get right back on track. You don't have to be perfect to lose weight and be healthy. Just keep your eye on the target and keep moving forward, one step at a time.






B is for breakfast. It really is the most important meal of the day. Don't leave home without eating something nutritious to get your metabolism perking and give you energy for the day ahead. It can be a banana, low-fat yogurt, cereal, last night's leftovers, etc. A small meal that contains both fiber and protein can keep you feeling satisfied until lunchtime.






C is for calories. They do count. Get into the habit of reading food labels to help you make healthy choices. And keep in mind that all the information listed there is based on the portion size the label specifies (which may not be the size of the portion you usually eat). Monitoring your portions and learning more about the calories in the foods you enjoy will help you meet your goals.






Diets don't work. There are hundreds of diets that will help you lose weight, but what good is losing weight if you gain it right back? Eating crazy food combinations or eliminating food groups is not the way to keep weight off. Instead, choose a nutritionally balanced plan with enough calories to keep you from feeling famished.






Eating regular meals is essential. Experts agree that you should go no longer than 4 to 5 hours between meals. Otherwise, intense hunger can trigger a binge. Some experts believe dieters have better control if they eat several mini-meals throughout the day. Choose the meal pattern that works best in your lifestyle, but make sure to eat at least three meals per day.
Fiber is nature's weight loss aid. It comes in two forms, soluble (the gummy type found in oatmeal and beans) and insoluble (the type found in fruits, vegetables, and whole grains). Both are important to good health. Soluble fiber can help to lower cholesterol; insoluble contains indigestible fibers that add bulk to our diets. Both forms of fiber swell in the stomach and help to create a feeling of fullness. Most high-fiber foods are also high in water and low in calories, making them must-have diet foods.






Gum chewing may be just what the dentist ordered. Chewing on a piece of sugarless gum can help cleanse the mouth of bacteria, satisfy a sweet tooth, and reduce the urge to eat. Keep a pack of sugarless gum handy. The next time you have the urge to reach into the cookie jar, try a piece of gum instead for a zero-calorie treat.






Heart-healthy foods should fill your pantry, refrigerator, and freezer. Choose foods that are low in saturated and trans fats. Enjoy plenty of naturally fat-free, low-sodium fruits and vegetables. Choose healthy fats such as canola, olive, and vegetable oils. Eat foods rich in omega-3 fatty acids, like walnuts, flaxseed, and salmon and other fatty fish. Choose low- and non-fat dairy products, as well as the leanest cuts of meat (round and loin) and skinless poultry. Beans, nuts, and whole grains round out the list of heart-healthy foods.






Invest in a pedometer and track your steps each day. The goal is to walk at least 10,000 steps -- the equivalent of 5 miles -- daily to thwart weight gain (and promote weight loss). Challenge yourself to increase your steps each day, even if you can't get up to 10,000. Every step counts; remember that your goal is simply to improve your fitness level.






Just do it! Get into a routine that includes regular physical activity. Not only does exercise energize you, it burns calories, improves balance and coordination, and relieves stress. When you don't have time for a formal workout, try to squeeze in at least three 10-minute chunks of physical activity. (Be sure to check with your doctor before starting any exercise routine.)
Key to an effective exercise plan is variety. Try something new -- maybe Pilates, yoga, or water aerobics. Having fun and trying new things will keep you interested and enhance your commitment to exercise. Another key: starting your day with activity is one of the best ways to make sure it does not get squeezed out of your schedule.






Low blood sugar is often the cause of between-meal cravings, especially for sweets. Eating meals and small snacks that contain lean protein and fiber every few hours helps keep blood sugar levels steady. When sweets cravings strike, try to satisfy them with naturally sweet foods such as fruit (accompany it with a little low-fat yogurt for protein).






Mindful eating means taking time to savor every bite. Turn off the distractions, and concentrate on the aroma, texture, and flavor of food. Becoming more mindful when you eat will give you more pleasure from your meals. The bonus: You'll also be more in tuned with your body's signals of fullness, and you'll be less likely to overeat.






- "Water is your body's preferred form of fluid."










Nighttime snacking, for most of us, is a habit that can undermine weight loss success. That's because the calories we eat after dinner tend to be empty ones, from chips, cookies, etc. Brushing your teeth after supper will help you make dinner the last meal of the day. If you need a little something at night, try to satisfy the urge with few calories -- have a stick of gum, one piece of hard candy, or a cup of hot tea).






One more scoop, one more cookie, one more glass of wine -- "just one more" can add lots of extra calories. Controlling portions is fundamental to weight loss success. You don't need to give up your favorite foods, but you do need to keep track of your portions. At home, use smaller plates and keep food at the stove instead of on the table at mealtime. When you go out to eat, order a soup and a salad instead of an entree, or take home half your meal in a doggie bag.






Protein is the "secret sauce" to weight control. Include a source of protein -- lean meats, low-fat dairy, beans, or nuts -- in all meals and snacks to help keep you feeling full for hours.
Quit those old habits that caused you to gain weight, and replace them with healthier ones. Simple changes -- like lightening your coffee with low-fat milk instead of cream, switching to light mayonnaise, avoiding fried foods -- can help create healthier eating patterns that foster long-term weight loss.






Rely on friends, family, and/or an online community to help you in your weight loss efforts. Your motivation is at an all-time high when you start a weight loss program, but after a few weeks, it often starts to wane. Let your supporters help you get through the rough times.
Supplement your healthy eating plan with a once-daily multivitamin for nutritional insurance. Despite your best efforts, it can be hard to get all the nutrients you need every day. Taking a multivitamin will help fill in the gaps.






Track your eating patterns and physical activity every day. One of the tips of the "successful losers" tracked in the National Weight Control Registry is the importance of journaling food intake and activity. Entering this information into your online journal or in a notebook is a powerful motivator to help keep you working toward your goals.






Uncle Sam's latest dietary guidelines promise to make us happier, healthier and thinner. Tips from the government's recommendations (the 2005 Dietary Guidelines and MyPyramid) include:
Eat plenty of fruits and vegetables. Eat more whole grains. At least half of your servings of grain foods should come from whole grains. Enjoy three servings of low-fat dairy each day (yogurt, milk, or cheese). Limit saturated and trans fats, sugar, and alcohol. Watch the sodium content of your diet. Eat less processed food to reduce sodium. Get plenty of exercise -- at least 30 minutes a day. Volumetrics is the art of eating foods high in volume, or high-water foods. Fruits, vegetables, and soups are all examples of high-volume foods that are super-nutritious, satisfying, and low in calories. Dieters should make sure their plans are full of these healthy foods so they can feel full while still losing weight.






Water is your body's preferred form of fluid. It is thirst-quenching and naturally delicious without one single calorie. You need some 6-8 glasses of water or fluids each day. Recent studies suggest that we should let thirst determine how much we drink each day. Foods that are high in water (soups, Jell-O, produce) also count toward our fluid requirements. Many dieters find drinking water helps keep them from overeating.






EXcuses should be excised. Do you really want to lose weight and improve your health once and for all? Then stop making excuses and just do it! Sure, that's easier said than done. But you need to stop finding reasons why you can't start moving a healthier lifestyle, and start listing all the reasons why you should. Don't put it off until tomorrow. Start today, by doing something positive -- just one small thing -- toward your health and weight loss.






Yogurt used to be thought of as health food. Now it lines the grocery shelves in a variety of forms. It's portable, convenient, full of nutrients like calcium and protein, and it makes an excellent snack or mini-meal. The French swear by it, and so should you. Low-fat yogurt is filling and nutritious, but keep in mind that it can be loaded with sugar. So read labels to make the best choice.






Zip in your step is what you'll get once you start eating more healthfully and getting regular exercise. Losing as little as 5% to 10% of your body weight can help you feel better and improve your health. Just think of the weight you'll lose as bricks in a backpack. Lightening your load a few pounds at a time can be invigorating and energizing.





By Kathleen Zelman

Amerishape Weight Loss









Amerishape...A lower body fat percentage comes from sensible, healthy and steady weight loss of no more than 3 pounds per week. Slowly lowering body fat levels results in permanent, manageable weight control for years limiting weight regain.



Why fast weight loss cannot lower body fat percentage! Amerishape is successful 97.5% of the time when followed according to the plan. It works!


Anyone can lose weight quickly but losing weight does not necessarily mean a lower body fat percentage, in fact people who lose weight too fast may actually increase the fat percentage. With rapid weight loss a large percentage will come from fluid losses which are easily regained after a diet. Fluid is simply lost from cells as the body burns off the remaining stores of carbohydrates (glycogen in muscles) and then starts to metabolize muscle protein to supply the body's energy needs.



The body simply cannot use stored fat to provide ALL the energy because carbohydrates are the body's preferred energy source and many years of burning carbs means cells cannot just switch to using fat alone for ALL energy provision. Fat also requires oxygen to burn completely and an unconditioned energy system cannot supply sufficient quantities to allow body fat to be burned constantly especially when active.



Now more protein is used for energy which causes weight loss through water, plus loss of protein also lowers lean body weight and the metabolism. The result is pounds of weight loss but only a few ounces of body fat actually burned!



An athlete's body has the opposite effect, it can burn more fat because the energy system has adapted to supplying enough oxygen to the working muscles, the training has helped develop many more capillaries that innervate the muscles so more oxygen can be carried to the cells. Its the main reason why athletes are often very lean with a much lower body fat percentage than the average person!


Remember however athletes don't become lean within weeks it takes time to decrease the fat percentage! That's why Amerishape has become so popular with the average person trying to lower their body fat.



When trying to lose weight its good practice to measure body fat percentage at regular intervals. Slower weight loss should produce a permanently low fat percentage over time!

Monday

FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections

















FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections





Objections to membership sales can be viewed as the most difficult part of the entire sales process for a health club sales person. This is especially true if the objection is viewed as an obstacle rather than an opportunity to help the guest get the results they are looking for. Here are some suggestions on how to handle health club membership objections effectively.



1. With the effective use of a needs analysis, always try to anticipate objections early in the health club tour and membership presentation. Too many health club sales people wait until objections come to them instead of trying to anticipate what they will be. Eliminate the objections as you go along, and the membership process will be much easier.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



2. Never rush your response to a guest's objection. Hear them out. Listen, even if you've heard it a thousand times before. Health club salespeople often respond too quickly and actually will over-talk their guests in these situations. This will often create friction with the guest which will likely lead to them not joining your club.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



3. Repeat the objection back to your guest. This will buy you some time to think, plus it will also show that you are interested in what they have to say. It will also help you to be sure that you understand exactly what the guest is saying.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



4. Don't forget that that an objection to joining your health club is many times a "buying signal" because the guest still has questions. If they had no interest in your club or in joining, why would they still be talking to you?
FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections





5. If you think a guest's objection is just a smokescreen, ask if they are interested in your club and in getting results. Smokescreen objections can be a real time waster for health club sales people, and even the most seasoned health club professionals can fall into this trap. Some club guests will feel overpowered by a confident health club sales person and their only escape is to create a "false objection" to joining your club. A simple way to rid yourself of this problem is by further probing in order to make sure that the objection to becoming a member is genuine.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



6. It is important to remember that, statistically speaking, a minimum of three objections are needed before a person will buy. However, many health club sales people give up after the first objection without realizing that this person would have joined their club if they had persisted a little more.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



7. Objections are simply part of the health club sales process. Without them, there would be no need for salespeople and you would be out of a job. So don't let them stop you from reaching your goals. The true health club professional doesn't ever let objections get in the way of end goals.
FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections





8. Listen carefully to objections you receive about joining. They will hold valuable clues about the guest's needs and desire. A real objection can often reveal important information that is worth noting because even if your guest doesn't buy on this occasion you may know what buttons to push the next time you speak to them.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



9. The better your tour and the better your membership presentation, the fewer objections you will hear - it's that simple. It's important to give your presentation in a way that your guest clearly understands. This will help you avoid objections that arise from not clearly understanding what you have said. Practice.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



10. It wouldn't be sales if people never objected. Many guests who join your club simply enjoy the "going-back-and-forth element" of buying, and health club sales people should be aware of this.FITNESS LIFE MARKETING.....How To Handle Health Club Sales Objections



Now, let's go sell!



BY: Jim Thomas

Wednesday

Amerishape ....FITNESS LIFE MARKETING.......Gold's Gym to bring 100 New Jobs













Amerishape ....FITNESS LIFE MARKETING.......Gold's Gym to bring 100 New Jobs




Gold's Gym to bring 100 local jobs


Chesapeake, VA - A new state-of-the-art exercise facility just opened in Chesapeake. Gold's Gym Family Fitness Center at Chesapeake Square is a brand new, multi-million dollar, 60,000 square foot facility. Some of the amenities to be found at that facility include: a movie theater style cardio cinema room, sauna, steam room and an aquatics center with three pools. The center also has a pool designed especially with kids in mind, as well as video games and a kids playroom.
Amerishape ....FITNESS LIFE MARKETING.......Gold's Gym to bring 100 New Jobs

In addition to the significant investment in the City of Chesapeake, the club will also employ as many as 100 local residents during a challenging economic time.

"We have great belief and confidence in the City of Chesapeake. Our first Chesapeake club in Greenbrier has offered the Ultimate Fitness Experience to thousands of members since 2004.

Amerishape ....FITNESS LIFE MARKETING.......Gold's Gym to bring 100 New Jobs

Not only are they on the cutting edge of fitness and health, Gold's Gym Chesapeake Square is also environmentally conscious. Golds's worked with a "green" consultant to incorporate an environmentally friendly building design.

"Our goal is to improve the communities we operate in by helping our members live happier, healthier and more energetic lives. Especially now, we believe that if businesses are going to improve their communities, they must lower their energy consumption and usage of natural resources and work towards a cleaner planet," said owner Kirk Galiani. The new building incorporates many green initiatives, including a white roof that dramatically increases energy efficiency. A black roof is a natural "heater" and can reach temperatures in excess of 150 degrees. A white roof, on a 90 degree day heats up to only around 96 degrees.

Amerishape ....FITNESS LIFE MARKETING.......Gold's Gym to bring 100 New Jobs

Monday

FITNESS LIFE MARKETING More Sales and Marketing Articles The ‘Magic Triangle’ of Marketing












More Sales and Marketing Articles The ‘Magic Triangle’ of Marketing

What, you might wonder, is the Magic Triangle? It’s a phrase that describes the coordinated use of your Website, offline marketing, and e-mail marketing to create and nurture relationships with people who are thinking about lifestyle change, and who will some day become your customers. Our company, the Radial Group, developed this approach to help health and wellness businesses tailor their marketing strategies to their prospects’ readiness to make lifestyle changes.
The five key principles underlying the Magic Triangle are:

Capitalize on all three marketing channels. “Marketing is additive,” notes Don Muchow, Radial’s client services director. “Why bother sending just one e-mail newsletter or postcard? People will forget it in five minutes. Instead, send them a monthly e-mail newsletter with links to a ‘diet myths’ article and a customer video—and include an invitation to a complimentary seminar—and you’ve created at least three different connections with that prospect. Chances are good that one of them will pay off.”

Understand each channel’s unique strengths. E-mail is the glue that connects your Website and offline marketing to potential customers. Nearly every club should consider offering an informative e-mail newsletter that isn’t blatantly self-promotional. Think of your Website as a toolbox of inexpensive, confidence-building resources, such as informative articles, handy tips, audio and video clips, interactive quizzes, and more. Include links to these in your newsletter. Use offline marketing—events, direct mail, and one- on-one contact—to close the loop with prospects who already know your site and newsletter. For example, mail a postcard invitation to everyone who clicks on a newsletter link to a competitive comparison; this will bring them into your one-on-one sales process.

Market to all buying stages . Many health club marketing strategies have a fatal flaw: they target only prospects in the “near sales” stage, where people are just one step away from handing over their credit card. Why is this a fatal flaw? Because the inactive and overweight people who will eventually become customers start thinking about their health long before they take a club tour or visit an open house. In fact, their buying process starts long before your selling process begins. E-mail and Web marketing are cost-effective ways to connect with potential customers long before they’re ready to join.

E-mail and Websites connect with contemplators.’ People who evaluate healthy lifestyle options are contemplating a future change. These “contemplators” consider all of the possibilities. They’re pondering the pros and cons of making any lifestyle change at all, and they’re facing myths and misconceptions, issues and obstacles. “To help connect your Web and e-mail marketing to contemplators, your free newsletter could link to articles on your Website that debunk exercise myths, as well as to a video of a current member who’s successfully made lifestyle changes,” suggests Lucy Miele, a Radial program specialist.

Add offline marketing to reach ‘preparers.’ Contemplators may eventually take steps to prepare for more decisive action. Effective marketing helps “preparers” narrow down options, compare clubs, try before they buy, and make preliminary moves toward significant future change. For example, in your newsletter, you might promote online registrations for a complimentary healthy living seminar where attendees receive 100-calorie snack packs to help them take baby steps toward a healthier lifestyle. By Leslie Nolen

Fitness Life Marketing Working With Our Friends At Power House Gym

Sunday

Fitness Life Marketing Video Gold's Gym Stace Beechum Owner

Fitness Life Marketing


Frequently Asked Questions Regarding Fitness Life Marketing



Q: How are the expenses handled with Fitness Life Marketing ?

A: With our turnkey fitness marketing program all expenses are handled by us. First we prepare a fitness marketing agreement that is signed off on by both parties. Our company then advances all the necessary costs to run the health club marketing campaign.

Q: What type of Fitness Life Marketing promotion would be best for my health club; cash down or monthly contracts?

A: We evaluate each fitness centers demographics and take into consideration what the fitness gym owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the health club's monthly bank draft is at the top of our list.

Q: What market will I be reaching with the Fitness Life Marketing program?

A: Our fitness marketing program targets with laser precision those who are more inclined to start a professional weight loss program that join a fitness club. By offering a dual strategy of nutrition and fitness that is tailored to their needs, the response is a resounding YES!

Q: What is the expected return on the pieces mailed?

A: This varies with each market but after 12 years we have been able to refine the process into very predictable terms. Responses range between 0.5% to 1.5% and higher.

Q: What results have other health club, gyms or fitness centers seen using the Fitness Life Marketing member enrollment program?

A: On average we are able to consistently enroll 75-150 new fitness members in each health club marketing campaign.

Q: What is the average monthly membership fee paid by these new members?

A: Fitness Life Marketing on average charges just under $49.00 per month on a 12 to 24 month bank draft contract. This monthly fee can be adjusted to best fit your current fitness prices in your health club market.

Q: Can Fitness Life Marketing set up weekly billing?

A: Yes...We are always striving to stay ahead of the enrollment curve when it comes to pricing ........ weekly billing is no problem.

Q: What is required of the health club owners, managers and employees?

A: Your complete support, enthusiasm and energy! Our Fitness Life Marketing team handles all phone calls, appointment setting and enrollment sales, but the fitness centers' staff must be behind us 100% and ready to embrace all the new members coming in. You will need to have a fitness trainer available to help start the new clients based on their individual fitness need.

Q: How long does it take to complete the Fitness Life Marketing plan?

A: We can usually wrap everything up in 3-4 weeks. In some circumstances this could be shorter or longer. We are not as concerned with time as much as we are with maximizing the success of the Fitness Life Marketing campaign.


Q: What is the difference between a receivable building promotion verses a cash promotion?

A: A receivable building promotion is one that is based upon selling long term membership agreements to build your health club's monthly membership revenue whereas a cash promotion is based more on selling short term fitness memberships to raise cash for specific needs.

Q: How will this effect my normal sales and does Fitness Life Marketing take all walk in’s?

A: Fitness Life Marketing only sells the prospects it generates through advertising. Because Fitness Life Marketing prospects are responding in to the weight management program offer, they are easily screened. Your normal sales should continue as usual.

Q: How many times per year can this Fitness Life Marketing program be implemented?

A: We recommend 2-3 campaigns per year. This way it remains fresh and exciting. It's like a shoe, the more you wear it the older it looks. We use our hands on experience to make the right recommendations.

Q: Is this a licensed program and can I use the materials any time I wish?

A: Fitness Life Marketing has invested heavily in the development and refinement of our business and fitness marketing processes and our programs are trademarked and cannot be used outside a written agreement. However, the knowledge and expertise you gain as a witness of our processes can be beneficial in reshaping your views on advertising and what really works. We are happy to see you prosper above and beyond our contract.

Q: Is the Fitness Life Marketing nutrition plan complicated and difficult to administer?

A: NO! In fact, it is so simple that often, those accustomed to following complex systems feel deflated initially. This is overcome with good coaching, patience and support. It's all about burning calories, fueling the body and eating for good health. Anyone can pick up our plan and do it. That's why we call it the "All Natural NO DIET Plan."

Q: How much money will I have to risk or pay out of my pocket?

A: NONE with our Fitness Life Marketing Turnkey program.

Q: What happens if the Fitness Life Marketing program doesn't do as well as expected?

A: We are responsible for fronting the expenses, thus, assume the financial risks. In the unlikely event that our goals are not met, you owe us nothing. The worst case scenario is you will have new members bringing new energy into the health club.

Q: How are the monthly payments handled and will I get reports on which new health club member is or is not paying?

A: All memberships generated by Fitness Life Marketing are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your share of the revenue will be directly deposited into your account each month.

Q: Is it possible to purchase the Fitness Life Marketing program and conduct the program myself?

A: The short answer is YES. However, to insure that you are making the right decision to run our campaign on your own, we ask you to complete an application and consultation. In most cases we can approve you to run your own campaign with our guidance and training.

Q: What is the advantage to running the campaign myself?

A: The biggest advantage is you can make more money, providing you are willing and able to advance the expenses to initiate the campaign and are confident in your ability to learn and execute our plan with some training.

The best way to find out is to start a discussion with Fitness Life Marketing.

You can contact Fitness Life Marketing from this site or call 1- 888-541-0714 ext #2

Wednesday

ENROLL 75 TO 150 NEW HEALH CLUB MEMBERS WITH A HEALTH CLUB MARKETING ENROLLMENT DRIVE

Enroll 75 to 150 new members!

Generate $50,000.00 to $100,000.00 in New Membership Revenue with a Membership Drive

1-(800) 541-3194

The ProgramAn effective marketing and weight loss program that is easy to follow, providing ongoing coaching support by In-Shape America!and your trainers!

We are a realistic approach to health and weight control because we teach our customers to make adjustments they can live with forever.

We encourage eating real food, not pre-packaged meals, and each individual’s progress is monitored by monthly food diary and fitness reviews.

Ameri-Shape! will implement a proven marketing plan and bring the new members through your door as well as sign them up for you.

Your club only has to “offer” the exercise facilities and monthly ongoing support. Each month these new clients and future clients will look to your business as their source for healthy weight loss.

This results in ongoing product and program sales, thus additional revenues for you.Ameri-Shape!50 to 100 New MembersAmeri-Shape! has developed a membership building promotion that can successfully generate new revenue within your business.

In most instances you will see 50 to 100 new members in just a few short weeks.

Features and advantages offered to you with our program:* High profit margins* A proven marketing plan* Advertising support* Additional revenue availability* Full training and support* Professional Image* Operational simplicityThe Industry Americans spend more than $40 billion per year trying to lose weight.

Most people fail to lose weight because programs offered today are unachievable, too expensive, too complicated and unrealistic to follow.
66 percent of Americans over the age of 18 are considered overweight.
This weight gain trend is growing each year because Conventional Dieting methods just do not work.Ameri-Shape! with the help of your facility can make a difference for the millions of people struggling with their weight problem. The In Shape America marketing program is the solution.



Dear Club Owner

Does generating additional revenue of $50,000 to $100,000 in new member contracts interest you?

Is your club located in a city or town of 10,000 population or greater?

Have you experienced a difficult time in reaching the “TRUE” weight loss market?

Would you rather not risk your money on a membership promotion?

Are you tired of seeing the weight loss centers enrolling members that you could be helping?

TOP 10 REASONS TO PROMOTE!

NO INVESTMENT, NO RISK , NO LIABILITY
NEW PROFITS---CASH FLOW
MONEY FOR REMODELING OR PUTTING IN THE BANK
EDGE ON COMPETITION
HUNDREDS OF NEW "BUDDY REFERRALS"
THOUSANDS IN FREE ADVERTISING
PROFESSIONAL WEIGHT LOSS PROGRAM THAT WORKS IN ALL MARKETS
INCREASED ENROLLMENTS ( HARD TO GET MEMBERS "COUCH POTATOES" & DE-CONDITIONED)
TRAINED PROFESSIONALS TO HANDLE PROMOTION
ENROLL 80% TO 90% OF ALL NEW TOURS PER DAY


1-(888) 541-0714 EXT 2

Questions & Answers

Q: Are there any up front fees that MY CLUB will have to risk?

A: Absolutely not! We make our money and yours through the revenues we generate as a result of our promotion alone. You will find that the money generated from the promotion is beyond your normal revenues. This is new money that you are not currently tapping into in your market. (We show you how) The promotion will run smoothly in conjunction with your regular operations .The club has noting to lose and only new members to gain. This promotion will add to your monthly net sales and not replace existing sales.

Q: Is this just another low priced promotion that will under cut my current members or cash out my market?
A: Absolutely not! It’s just the opposite . It is usually priced the same or a little higher than your current program prices. The good part about it is that we will work with you to set the best rate for your market. We understand the importance of gross receivables and building the clubs monthly draft revenue is one of our top goals. The In-Shape America! Weight Loss Program suggested monthly retail cost is $39 per month on average. This membership is written up on a standard membership agreement and is paid monthly by bank draft.

Q: What type of promotion would be best for my club; cash down or monthly contracts?

A: We evaluate each club's demographics and take into consideration what the owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the club's monthly bank draft is at the top of our list.

Q: What market will I be reaching with this marketing program?

A: Our program targets with laser precision those who are more inclined to start a professional weight loss program that join a club. By offering a dual strategy of nutrition and fitness that is tailored to their needs, the response is a resounding YES!

Q: How are expenses handled?

A: With our turnkey program all expenses are handled by us. First we prepare a marketing agreement that is signed off on by both parties. ISA then advances all the necessary costs to run the campaign.

Q: What is the expected return on the pieces mailed?

A: This varies with each market but after 12 years we have been able to refine the process into very predictable terms. Responses range between 0.5% to 1.5% and higher.

Q: What results have other clubs seen?

A: On average we are able to consistently enroll 75-150 new members in each campaign.

Q: What is required of the club owners, managers and employees?

A: Your complete support, enthusiasm and energy! Our team will train your staff on phone calls, appointment setting and our sales manager will handle all sales, but the staff must be behind us 100% and ready to embrace all the new members coming in.

Q: How long does it take to complete the marketing plan?

A: We can usually wrap everything up in 3-4 weeks. In some circumstances this could be shorter or longer. We are not as concerned with time as much as we are with maximizing the success of the campaign.

Q: What is the difference between a receivables building promotion verses a cash promotion?

A: A receivables building promotion is one that is based upon selling long term membership agreements to build your club's monthly membership revenue and a cash promotion is based more on selling short term memberships to raise cash for specific needs.

Q: How will this effect my normal sales and does ISA take all walk in’s?

A: ISA only sells the prospects it generates through advertising. Because ISA prospects are drawn in to the weight management program they are easily screened. Your normal sales should continue as usual.

Q: How many times per year can this program be implemented?

A: We recommend 2-3 campaigns per year. This way it remains fresh and exciting. It's like a shoe, the more you wear it the older it looks. We use our hands on experience to make the right recommendations

.Q: Is this a licensed program and can I use the materials any time I wish?

A: Ameri-Shape has invested heavily in the development and refinement of our business and marketing processes and is a trademarked program that cannot be used outside a licensing agreement. However, the knowledge and expertise you gain as a witness of our processes can be beneficial in reshaping your views on advertising and what really works. We are happy to see you prosper above and beyond our contract.

Q: Is the nutrition plan complicated and difficult to administer?

A: NO! In fact, it is so simple that often, those accustomed to following complex systems feel deflated initially. This is overcome with good coaching, patience and support. It's all about burning calories, fueling the body and eating for good health. Anyone can pick up our plan and do it. That's why we call it the "All Natural NO DIET Plan."

Q: How much money will I have to risk or pay out of my pocket?A: NONE with our Turnkey program.Q: What happens if the program doesn't do as well as expected?

A: We are responsible for fronting the expenses, thus, assume the financial risks. In the unlikely event that our goals are not met, you owe us nothing. The worst case scenario is you will have new members bringing new enegry into the club.

Q: How are the monthly payments handled and will I get reports on who is and is not paying?

A: All memberships generated by ISA are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your share of the revenue will be directly deposited into your account each month.

Q: Is it possible to purchase the In Shape America marketing program and conduct the marketing program myself?

A: The short answer is YES. However, to insure that you are making the right decision to run our campaign on your own, we ask you to complete an application and consultation. In most cases we can approve you to run your own campaign with our guidance.

Q: What is the advantage to running the campaign myself?

A: The biggest advantage is you can make more money, providing you are willing and able to advance the expenses to initiate the campaign and are confident in your ability to learn and execute our plan with some training.

The best way to find out is to start a discussion with Ameri-Shape.

We recognize that individuals have individual needs and Ameri-Shape! along with your facility provides special attention and monitoring for each customer on the weight loss program and fitness program.

Each new member enrolled on the All Natural “No Diet” Weight Loss Membership will be provided the InShape America!

“No Diet” Work Book System, Fifteen Day Nutritional Take Off Plan, Grocery List plus ongoing “Coaching Support” to assist with any questions concerning the program.

At Ameri-Shape! we are personally committed to and believe wholeheartedly in our company, and our system. Working together as one with your club is the key to success for many people who desire to lose weight.

We would like to offer your club the first opportunity in your city to host this promotion and experience the rapid and exciting growth of this system. Should you have any questions , please call (888) 541-0714.

We are now scheduling for the next six months and promotions are conducted in the order they are received. The next step is to request the promotion agreement - review it - sign off and send back in.


















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3 $0.98 33,100 27,100 Oct Add yoga weight loss 1 - 3 $0.95 40,500 27,100 Oct Add weight loss nutrition 1 - 3 $1.35 33,100 40,500 Jan Add low carb weight loss 1 - 3 $1.15 8,100 6,600 May Add water weight loss 1 - 3 $1.07 33,100 27,100 Oct Add weight loss before after 1 - 3 $0.76 60,500 33,100 Oct Add weight loss fasting 1 - 3 $1.20 18,100 14,800 Oct Add weight loss story 1 - 3 $1.00 9,900 6,600 Oct Add dotties weight loss zone 1 - 3 $0.11 27,100 22,200 Jan Add accelis weight loss 1 - 3 $1.25 210 720 Nov Add hoodia weight loss patch 4 - 6 $1.28 2,400 2,400 Nov Add weight loss patch 4 - 6 $1.32 18,100 22,200 Nov Add Add all 72 » Keywords related to diet plan - sorted by relevance free diet plan 1 - 3 $1.05 33,100 40,500 Jan Add best diet plans 1 - 3 $1.32 2,400 3,600 Dec Add diet plans 1 - 3 $1.24 201,000 201,000 Jan Add diet plan 1 - 3 $1.10 450,000 550,000 Jan Add top diet plans 1 - 3 $1.18 880 590 Oct Add vegan diet plans 1 - 3 $1.10 590 480 Sep Add weight gain diet plans 1 - 3 $0.05 Not enough data 320 No data No data Add healthy eating diet plans 1 - 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3 $0.05 Not enough data 110 No data No data Add diets for young women 1 - 3 $0.05 Not enough data 73 No data No data Add diets meal plans 1 - 3 $1.22 480 720 Jan Add ladies diet 1 - 3 $0.05 Not enough data 590 No data No data Add mayo clinic diet 1 - 3 $0.92 33,100 40,500 Jan Add pregnant women diet 1 - 3 $0.05 Not enough data 4,400 No data No data Add women and diets 1 - 3 $0.05 Not enough data 170 No data No data Add women on a diet 1 - 3 $0.05 Not enough data 91 No data No data Add women on diet 1 - 3 $0.05 Not enough data 260 No data No data Add Add all 58 » Keywords related to fitness - sorted by relevance fitness marketing 1 - 3 $1.08 12,100 9,900 Jul In ad group fitness 1 - 3 $0.90 37,200,000 30,400,000 Jan Add fitness club 1 - 3 $0.75 550,000 450,000 Oct Add fitness franchise 4 - 6 $1.28 12,100 14,800 Jan Add gym fitness 1 - 3 $1.02 550,000 450,000 Jan Add Add all 4 » Miscellaneous keywords - sorted by relevance slim fast 1 - 3 $0.90 246,000 246,000 Jan Add low carb eating 1 - 3 $0.87 5,400 5,400 Jul Add weightloss 1 - 3 $1.15 550,000 550,000 Mar Add fat loss 1 - 3 $1.06 2,740,000 1,220,000 Oct Add lose 20 pounds 1 - 3 $1.19 74,000 60,500 Jul Add lose 10 pounds 1 - 3 $1.12 90,500 90,500 Jul Add lose 10 pounds fast 1 - 3 $1.26 6,600 5,400 Jul Add lose fat 1 - 3 $1.01 1,000,000 823,000 Mar Add health club marketing fitness marketing gold's gym health club membership asfinternational fitness promotions club industry magazine health club promotions health club advertising fitness club promotions health club consulting gym marketing Enter a webpage URL to find keywords related to the content on the page. Required field cannot be left blankThe URL is malformedInclude other pages on my site linked from this URL Or, enter your own text in the box below. (optional) Use text from your website or business materials to get related keywords: health club promotions 4 - 6 $1.20 720 480 Apr In ad group health club advertising 4 - 6 $1.33 480 390 Jul In ad group health club marketing 4 - 6 $1.18 2,400 1,600 Jul In ad group health club promotion 1 - 3 $1.13 390 320 Jul In ad group fitness promotions 1 - 3 $1.20 1,900 1,600 Oct In ad group fitness marketing 1 - 3 $1.08 6,600 5,400 Apr In ad group gym promotions 1 - 3 $1.20 590 590 Jan In ad group gym marketing 1 - 3 $1.03 1,900 1,300 Apr In ad group health club consulting 4 - 6 $1.11 210 110 Oct In ad group health club membership sales 1 - 3 $0.73 110 110 Nov In ad group fitness center marketing 1 - 3 $1.17 590 480 Apr Add fitness promotion 1 - 3 $0.98 4,400 2,400 Oct Add fitness club marketing 1 - 3 $0.75 480 390 Apr Add health club membership promotions 1 - 3 $0.05 Not enough data 12 No data No data In ad group gym promotion 1 - 3 $1.01 590 480 Oct Add health club membership 1 - 3 $0.84 2,900 2,900 Jan In ad group fitness club promotions 1 - 3 $1.43 390 260 Apr In ad group gold's gym 1 - 3 $0.71 165,000 165,000 Jan In ad group asfinternational 1 - 3 $0.60 1,000 480 Oct In ad group health clubs membership 1 - 3 $0.05 Not enough data 320 No data No data Add gold's gym fitness 1 - 3 $1.06 1,000 1,300 Feb Add gold's gym promotions 1 - 3 $0.05 Not enough data 58 No data No data Add fitness center promotions 1 - 3 $1.28 73 58 Oct Add gym membership promotions 4 - 6 $1.45 28 46 Jan Add gold's gym classes 1 - 3 $0.05 Not enough data 170 No data No data Add gym membership sales 1 - 3 $1.23 390 260 Oct In ad group gold's gyms 1 - 3 $0.66 5,400 4,400 Jan Add gold's gym membership 1 - 3 $0.74 1,900 2,400 Jan Add gold's gym promotion 1 - 3 $0.05 Not enough data 46 No data No data Add gold's gym workout 1 - 3 $0.05 Not enough data 320 No data No data Add gold's gym pricing 1 - 3 $0.05 36 58 Jun Add club industry magazine 1 - 3 $0.30 140 140 Mar In ad group fitness membership promotions 1 - 3 $0.05 Not enough data 46 No data No data Add health club membership trends 1 - 3 $0.05 Not enough data 16 No data No data Add gold's gym spa 1 - 3 $0.05 Not enough data 46 No data No data Add premier fitness marketing 1 - 3 $0.05 Not enough data 46 No data No data Add gold's gym yoga 1 - 3 $0.05 Not enough data 110 No data No data Add 24 hour fitness promotions 1 - 3 $0.05 Not enough data 260 No data No data Add gold's gym boxing 1 - 3 $0.43 58 73 Jan Add golds gym promotions 1 - 3 $0.05 Not enough data 110 No data No data Add gold's gym personal training 1 - 3 $0.05 Not enough data 91 No data No data Add corporate health club membership 1 - 3 $0.05 Not enough data 58 No data No data Add health fitness marketing 1 - 3 $0.05 Not enough data 480 No data No data Add creative fitness marketing 1 - 3 $1.05 210 91 Oct Add gold's gym pilates 1 - 3 $0.05 Not enough data 46 No data No data Add gold's gym personal trainer 1 - 3 $0.05 Not enough data 260 No data No data Add gold's gym exercise 1 - 3 $0.05 Not enough data 880 No data No data Add gold's gym memberships 1 - 3 $0.05 Not enough data 73 No data No data Add gold's gym marketing 1 - 3 $0.05 Not enough data 46 No data No data Add gold's gym corporate 1 - 3 $0.05 Not enough data 390 No data No data Add gold's gym products 1 - 3 $0.55 91 91 Jan Add fitness centre marketing 1 - 3 $0.05 Not enough data 110 No data No data Add gold's gym exton pa 1 - 3 $0.05 Not enough data 28 No data No data Add gold's gym class schedule 1 - 3 $0.05 Not enough data 170 No data No data Add gold's gym wyomissing 1 - 3 $0.05 Not enough data 28 No data No data Add gold's gym midtown 1 - 3 $0.05 Not enough data 58 No data No data Add gold's gym fees 1 - 3 $0.05 Not enough data 260 No data No data Add gold's gym franchises 1 - 3 $0.05 Not enough data 12 No data No data Add gold's gym tanning 1 - 3 $0.73 58 73 Nov Add gold's gym fenton mo 1 - 3 $0.05 Not enough data 28 No data No data Add gold's gym discounts 1 - 3 $0.05 Not enough data 91 No data No data Add gold's gym issaquah wa 1 - 3 $0.05 Not enough data 28 No data No data Add fitness center promotion 1 - 3 $0.21 91 58 Oct Add gold's gym cancellation 1 - 3 $0.05 Not enough data 140 No data No data Add gold's gym boca raton 1 - 3 $0.05 Not enough data 73 No data No data Add Add all 48 » Download all keywords: text, .csv (for excel), .csv Additional keywords to consider - sorted by relevance marketing for health clubs 1 - 3 $0.05 Not enough data 91 No data No data In ad group marketing health clubs 1 - 3 $1.12 210 170 Jul Add fitness gyms 1 - 3 $0.97 165,000 110,000 Oct Add fitness centers 1 - 3 $0.89 110,000 110,000 Jan Add gym health club 1 - 3 $0.95 2,900 5,400 Jan Add fitness clubs 1 - 3 $0.89 165,000 135,000 Jan Add gym membership 1 - 3 $0.87 40,500 40,500 Jan Add health clubs 1 - 3 $0.95 550,000 823,000 Jan Add fitness center 1 - 3 $0.76 368,000 368,000 Jan Add fitness gym 1 - 3 $1.02 201,000 246,000 Jan Add fitness classes 1 - 3 $0.84 27,100 22,200 Jan Add gyms 1 - 3 $0.91 1,220,000 1,220,000 Jan Add fitness club 1 - 3 $0.75 165,000 165,000 Jul Add health club 1 - 3 $0.82 246,000 301,000 Jan Add health club management 1 - 3 $1.19 1,300 1,300 Apr Add gym memberships 1 - 3 $0.94 9,900 8,100 Jan Add gym advertising 1 - 3 $1.21 320 320 Mar Add fitness 1 - 3 $0.90 16,600,000 13,600,000 Jan Add health club memberships 1 - 3 $1.00 880 720 Jan Add health club sales 1 - 3 $1.17 1,000 880 Apr Add golds gym 1 - 3 $0.63 368,000 368,000 Jan Add health club consultant 1 - 3 $1.18 91 91 May Add health club gyms 1 - 3 $0.88 18,100 33,100 Mar Add fitness health club 1 - 3 $0.83 18,100 27,100 Jan Add fitness membership 1 - 3 $0.72 33,100 27,100 Jan Add premier fitness 1 - 3 $0.80 18,100 22,200 Jan Add fitness ladies 1 - 3 $0.80 12,100 14,800 Jan Add gym locator 1 - 3 $0.90 3,600 2,900 Sep Add health fitness 1 - 3 $0.95 673,000 550,000 Jan Add find a gym 1 - 3 $1.00 2,400 2,400 Jan Add fitness business 1 - 3 $1.00 9,900 12,100 Jul Add health club directory 1 - 3 $0.91 320 390 Nov Add gym management 1 - 3 $1.01 1,300 1,000 Apr Add gym 1 - 3 $0.82 6,120,000 5,000,000 Sep Add health and fitness 1 - 3 $0.96 165,000 165,000 Jan Add fitness advertising 1 - 3 $1.11 1,600 1,000 Oct Add health club consultants 1 - 3 $1.16 480 590 May Add fitness centre 1 - 3 $0.68 8,100 9,900 Jul Add health clubs gyms 1 - 3 $0.95 368,000 550,000 Jan Add 24 hour gyms 1 - 3 $1.09 22,200 18,100 Oct Add fitness health clubs 1 - 3 $0.89 90,500 74,000 Jan Add fitness club membership 1 - 3 $0.77 1,300 1,300 Jan Add health gym 1 - 3 $0.82 40,500 40,500 Jan Add healthclubs 1 - 3 $0.84 1,900 2,400 Jan Add sales promotion 1 - 3 $0.63 33,100 22,200 Oct Add fitness center software 4 - 6 $1.16 480 480 Feb Add marketing fitness clubs 1 - 3 $0.05 Not enough data 73 No data No data Add gym membership software 4 - 6 $1.08 260 260 Feb Add marketing company 4 - 6 $1.18 135,000 110,000 Jan Add health club classes 1 - 3 $0.05 Not enough data 170 No data No data Add premier health club 1 - 3 $0.71 590 720 Jan Add personal trainers 1 - 3 $1.18 110,000 135,000 Jan Add athletic club promotions 1 - 3 $0.05 28 36 Mar Add fitness together 1 - 3 $0.84 27,100 22,200 Oct Add fitness club software 4 - 6 $1.01 720 720 Jan Add fitness club advertising 1 - 3 $0.92 390 260 Apr Add fitness club management 1 - 3 $1.01 480 390 Mar Add fitness club sales 4 - 6 $0.92 590 320 Apr Add health club software 4 - 6 $1.21 1,300 1,300 Mar Add women's gym 1 - 3 $1.00 14,800 18,100 Jan Add health and fitness clubs 1 - 3 $0.92 2,400 2,900 Jan Add fitness centres 1 - 3 $0.64 4,400 3,600 Nov Add marketing research 1 - 3 $1.00 165,000 165,000 Oct Add health marketing 1 - 3 $1.15 49,500 40,500 Oct Add pilates gym 1 - 3 $0.87 18,100 22,200 Mar Add womens gym 1 - 3 $0.93 8,100 12,100 Jan Add yoga gym 1 - 3 $0.89 4,400 3,600 Sep Add sales promotions 1 - 3 $0.98 9,900 8,100 Oct Add women's fitness 1 - 3 $0.95 49,500 60,500 Dec Add cbd health spa 1 - 3 $0.63 22 12 Oct Add personal trainer gym 1 - 3 $1.08 2,900 2,900 Apr Add gym workout 1 - 3 $0.85 110,000 60,500 Oct Add boxing gym 1 - 3 $0.46 49,500 49,500 Jul Add health and fitness club 1 - 3 $0.87 3,600 3,600 Jan Add marketing consulting 4 - 6 $1.17 49,500 60,500 Jan Add gym software 4 - 6 $1.03 2,400 1,900 Mar Add gym clubs 1 - 3 $0.80 22,200 27,100 Jan Add health club panel network 1 - 3 $1.07 140 210 Jan Add 24 hour fitness 1 - 3 $0.59 673,000 550,000 Jan Add 19 fitness 1 - 3 $0.35 40,500 33,100 Oct Add sports club 1 - 3 $0.49 368,000 368,000 Jan Add find gym 1 - 3 $0.95 6,600 6,600 Jul Add fitness branding 1 - 3 $0.05 Not enough data 58 No data No data Add planet fitness 1 - 3 $0.39 201,000 165,000 Jan Add health club promotional 1 - 3 $0.05 Not enough data 28 No data No data Add spa health club 1 - 3 $0.87 5,400 4,400 Jul Add fitness industry 1 - 3 $0.82 8,100 6,600 Apr Add best fitness 1 - 3 $0.93 33,100 33,100 Jan Add gold gym 1 - 3 $0.72 49,500 60,500 Jan Add sports clubs 1 - 3 $0.85 135,000 110,000 Jun Add gym customers 1 - 3 $0.05 Not enough data 58 No data No data Add sport and health club 1 - 3 $0.53 3,600 5,400 Jan Add bally total fitness 1 - 3 $0.49 201,000 165,000 Jan Add fitness management 1 - 3 $0.95 9,900 8,100 Oct Add athletic club 1 - 3 $0.58 450,000 450,000 Jan Add 24 hour gym 1 - 3 $0.78 9,900 9,900 Jan Add fitness sales 1 - 3 $1.10 9,900 8,100 Oct Add local gyms 1 - 3 $1.01 4,400 4,400 Jan Add 24 hr fitness 1 - 3 $0.52 60,500 74,000 Jan Add total fitness 1 - 3 $0.58 301,000 301,000 Jan Add crunch fitness 1 - 3 $0.71 22,200 22,200 Jan Add tennis clubs 1 - 3 $0.61 22,200 27,100 Jul Add kickboxing classes 1 - 3 $0.76 22,200 22,200 Jan Add world gym 1 - 3 $0.69 60,500 60,500 Jan Add gym equipment 1 - 3 $1.13 201,000 246,000 Jan Add fitness equipment 1 - 3 $1.25 1,830,000 1,830,000 Jan Add spas 1 - 3 $1.00 1,500,000 1,830,000 May Add yoga 1 - 3 $0.68 6,120,000 6,120,000 Jan Add yoga fitness 1 - 3 $0.95 74,000 135,000 Jan Add 24 hour fitness center 1 - 3 $1.00 2,900 3,600 Jan Add pilates fitness 1 - 3 $1.07 74,000 60,500 Jan Add health club pricing 1 - 3 $0.05 Not enough data 58 No data No data Add fitness club memberships 1 - 3 $0.05 Not enough data 170 No data No data Add golds gym franchises 1 - 3 $0.05 Not enough data 46 No data No data Add gym membership trends 1 - 3 $0.05 Not enough data 58 No data No data Add kickboxing fitness gym 1 - 3 $0.05 Not enough data Not enough data No data No data Add women's fitness clubs 1 - 3 $0.63 390 480 Jan Add fitness club personal trainer 1 - 3 $0.05 Not enough data 91 No data No data Add fitness club franchise 4 - 6 $1.14 170 170 Nov Add fitness center listings 1 - 3 $0.05 Not enough data Not enough data No data No data Add racquetball gym 1 - 3 $0.05 Not enough data 390 No data No data Add health club centers 1 - 3 $0.05 Not enough data 58 No data No data Add athletic club membership 1 - 3 $0.59 2,900 2,900 Aug Add gold's gym club 1 - 3 $0.05 Not enough data 2,400 No data No data Add health clubs member 1 - 3 $0.05 Not enough data Not enough data No data No data Add fitness center listing 1 - 3 $0.05 Not enough data 22 No data No data Add health fitness classes 1 - 3 $0.05 Not enough data 320 No data No data Add kick boxing fitness gym 1 - 3 $0.05 Not enough data Not enough data No data No data Add lifetime fitness health club 1 - 3 $0.53 210 260 Nov Add fitness club listing 1 - 3 $0.05 Not enough data 16 No data No data Add center club membership 1 - 3 $0.05 Not enough data 73 No data No data Add health club listing 1 - 3 $0.05 Not enough data 28 No data No data Add gold's club 1 - 3 $0.05 Not enough data 2,400 No data No data Add gyms membership 1 - 3 $0.87 590 590 Jan Add spinning health club www.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.com www.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.com

Monday






Dear Amerishapeweightloss.com




I ran across this health club marketing article regarding leadership on the Internet and wanted to share it with all....It might work well for fitness marketing or gym memberships.




Anita G.






The recent jury findings in the Enron case send a strong message of what is expected of leaders. Leaders have great responsibility. They are responsible for success and failure. They must take responsibility for all actions under their authority. If a front desk employee in a health club is rude to a member it might not be the club operator’s fault but it is the operator’s responsibility. The operator or leader must address and rectify the situation. Many actions which occur in a health club might be unknown by the leader and are not the leader’s fault but everything is the leaders responsibility. Fault and responsibility are not the same. The most effective leaders take responsibility without blaming, but give credit for success to others. A leader should never say it is “not my fault”, or make excuses. This will set an example of what is expected of others.
A leader is someone who has followers. People follow leaders for a number of reasons. Some people follow because of fear. They fear that the consequences of going against the leader could be detrimental to them. It could get them fired. The problem with leading through intimidation is that the followers will leave the organization or will become hostile toward the leader when it is safe. A loss of power on the part of the leader can make followers feel safer and begin to challenge the leader. When leading through intimidation, it is just a matter of time before the leader loses effectiveness.
Some people follow leaders because they believe it is temporarily in their best interest. Followers will choose a different leader when a better opportunity presents itself with another organization. A leader will be most effective if he or she paints a vision of hope and opportunity. Followers who buy into the vision will be onboard for the long-run.
Once the leader paints a vision followers can get excited about, she must lay out a plan for the vision. Leading by example will demonstrate the leader’s belief in the vision and be an example of what is expected of followers. Without leading by example the leader will come across as just a boss. If the leader takes her turn cleaning the toilets the followers will follow when it is their turn.
A leader must always do what he says he will do. Tasks which are the leader’s responsibility must be completed on time. Leaders who do not keep their commitments cannot expect followers to keep their commitments. A leader who keeps his commitments will increase production in the whole organization through leading by example. Leaders who always do what they say they will do earn respect and trust. If a leader always does what he says he will do, followers know they can take that to the bank. Followers will also feel confident and secure. Leaders who do not do what they have committed to will just be seen as hypocrites when they project expectations on followers. This will cause followers to doubt the vision and feel insecure.
Followers will lose hope and faith in the vision if progress is not tracked. Progress is tracked through setting and obtaining goals. As goals are obtained, followers will get more excited about the vision and positive energy will be spread throughout the organization. If a leader is consistently positive about the vision, that positive attitude will trickle down.
Leaders must help the organization and followers in setting goals. “A goal without a plan is just a dream. A goal that is not obtainable is impossible. A goal that is too easy is not a goal.” (Main, 2006. p 9) Setting goals is a basis for evaluation. Goals should be a part of every health club business every day. Goals should be set at every level of a business. Goals must have timelines set for them or the organization will always be working toward the goal. It is easy for procrastination to set in without a timeline for every goal. The club operator or leader’s vision directs the goals. A goal’s feasibility is tested by working backwards from the goal. If the goal is to sell $30,000 in new memberships in one month, objectives are built in order to meet that goal.
The first objective will be to gross a minimum of $1,000 in new membership sales per day. If the average dues membership is $39 for first and last with a $129 processing fee that is $207 received for a dues membership. If the average paid in full membership is $400 then the club must sell three dues memberships and one paid in full each day. That is the second objective, three dues memberships and one paid in full each day. The feasibility of the goal is now coming into view. If a club has three sales reps working each day we must then set tasks that will help obtain the objectives.
The first task for each sales rep is to set six appointments for each day. Additional tasks are added that will help each sales rep obtain six appointments each day. Each sales rep has six appointments for a club total of eighteen. This should yield a 40% show ratio on appointment. That means seven appointments show up for a tour of the club each day. Each sales rep should have at least a 60 % closing ratio. This equates to four memberships each day. It is very important to emphasize that required tasks are not goals or objectives. They are requirements. Each person in the organization chooses to complete their tasks every day starting with the leader. When the tasks are performed at the required skill level the objectives and goals will be obtained. If a sales rep is not accomplishing an average of six appointments per day with a 40% show ratio and a 60% close ratio one of two things is occurring: a) the sales rep is choosing not to perform the daily required tasks or b) he does not possess the required skill level to perform the tasks. It is the leader’s responsibility to motivate the rep by re-emphasizing the vision and the rep’s future. If the rep is unable to perform the tasks it is the leader’s responsibility to lead the sales rep in increasing his skill level in the needed area. The leader must positively motivate and train the rep in order to increase the skill level of that person. If the rep continually chooses not to perform daily tasks it can jeopardize the positive environment of the business and undermine the leader’s authority.
The most important thing for a leader to remember is that leaders that perform to the level of their own expectations will earn respect and set a positive example. If a leader goes left but expects their followers to go right that is pushing not leading.



Reference:
Main, S. (2006). Total Health Club Management. Minden, NV: Visionquest Ministries.








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