ENROLL 75 TO 150 NEW HEALH CLUB MEMBERS WITH A HEALTH CLUB MARKETING ENROLLMENT DRIVE

Enroll 75 to 150 new members!

Generate $50,000.00 to $100,000.00 in New Membership Revenue with a Membership Drive

1-(800) 541-3194

The ProgramAn effective marketing and weight loss program that is easy to follow, providing ongoing coaching support by In-Shape America!and your trainers!

We are a realistic approach to health and weight control because we teach our customers to make adjustments they can live with forever.

We encourage eating real food, not pre-packaged meals, and each individual’s progress is monitored by monthly food diary and fitness reviews.

Ameri-Shape! will implement a proven marketing plan and bring the new members through your door as well as sign them up for you.

Your club only has to “offer” the exercise facilities and monthly ongoing support. Each month these new clients and future clients will look to your business as their source for healthy weight loss.

This results in ongoing product and program sales, thus additional revenues for you.Ameri-Shape!50 to 100 New MembersAmeri-Shape! has developed a membership building promotion that can successfully generate new revenue within your business.

In most instances you will see 50 to 100 new members in just a few short weeks.

Features and advantages offered to you with our program:* High profit margins* A proven marketing plan* Advertising support* Additional revenue availability* Full training and support* Professional Image* Operational simplicityThe Industry Americans spend more than $40 billion per year trying to lose weight.

Most people fail to lose weight because programs offered today are unachievable, too expensive, too complicated and unrealistic to follow.
66 percent of Americans over the age of 18 are considered overweight.
This weight gain trend is growing each year because Conventional Dieting methods just do not work.Ameri-Shape! with the help of your facility can make a difference for the millions of people struggling with their weight problem. The In Shape America marketing program is the solution.


Dear Club Owner

Does generating additional revenue of $50,000 to $100,000 in new member contracts interest you?

Is your club located in a city or town of 10,000 population or greater?

Have you experienced a difficult time in reaching the “TRUE” weight loss market?

Would you rather not risk your money on a membership promotion?

Are you tired of seeing the weight loss centers enrolling members that you could be helping?

TOP 10 REASONS TO PROMOTE!

NO INVESTMENT, NO RISK , NO LIABILITY
NEW PROFITS---CASH FLOW
MONEY FOR REMODELING OR PUTTING IN THE BANK
EDGE ON COMPETITION
HUNDREDS OF NEW "BUDDY REFERRALS"
THOUSANDS IN FREE ADVERTISING
PROFESSIONAL WEIGHT LOSS PROGRAM THAT WORKS IN ALL MARKETS
INCREASED ENROLLMENTS ( HARD TO GET MEMBERS "COUCH POTATOES" & DE-CONDITIONED)
TRAINED PROFESSIONALS TO HANDLE PROMOTION
ENROLL 80% TO 90% OF ALL NEW TOURS PER DAY

1-(888) 541-0714 EXT 2

Questions & Answers

Q: Are there any up front fees that MY CLUB will have to risk?

A: Absolutely not! We make our money and yours through the revenues we generate as a result of our promotion alone. You will find that the money generated from the promotion is beyond your normal revenues. This is new money that you are not currently tapping into in your market. (We show you how) The promotion will run smoothly in conjunction with your regular operations .The club has noting to lose and only new members to gain. This promotion will add to your monthly net sales and not replace existing sales.

Q: Is this just another low priced promotion that will under cut my current members or cash out my market?
A: Absolutely not! It’s just the opposite . It is usually priced the same or a little higher than your current program prices. The good part about it is that we will work with you to set the best rate for your market. We understand the importance of gross receivables and building the clubs monthly draft revenue is one of our top goals. The In-Shape America! Weight Loss Program suggested monthly retail cost is $39 per month on average. This membership is written up on a standard membership agreement and is paid monthly by bank draft.

Q: What type of promotion would be best for my club; cash down or monthly contracts?

A: We evaluate each club's demographics and take into consideration what the owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the club's monthly bank draft is at the top of our list.

Q: What market will I be reaching with this marketing program?

A: Our program targets with laser precision those who are more inclined to start a professional weight loss program that join a club. By offering a dual strategy of nutrition and fitness that is tailored to their needs, the response is a resounding YES!

Q: How are expenses handled?

A: With our turnkey program all expenses are handled by us. First we prepare a marketing agreement that is signed off on by both parties. ISA then advances all the necessary costs to run the campaign.

Q: What is the expected return on the pieces mailed?

A: This varies with each market but after 12 years we have been able to refine the process into very predictable terms. Responses range between 0.5% to 1.5% and higher.

Q: What results have other clubs seen?

A: On average we are able to consistently enroll 75-150 new members in each campaign.

Q: What is required of the club owners, managers and employees?

A: Your complete support, enthusiasm and energy! Our team will train your staff on phone calls, appointment setting and our sales manager will handle all sales, but the staff must be behind us 100% and ready to embrace all the new members coming in.

Q: How long does it take to complete the marketing plan?

A: We can usually wrap everything up in 3-4 weeks. In some circumstances this could be shorter or longer. We are not as concerned with time as much as we are with maximizing the success of the campaign.

Q: What is the difference between a receivables building promotion verses a cash promotion?

A: A receivables building promotion is one that is based upon selling long term membership agreements to build your club's monthly membership revenue and a cash promotion is based more on selling short term memberships to raise cash for specific needs.

Q: How will this effect my normal sales and does ISA take all walk in’s?

A: ISA only sells the prospects it generates through advertising. Because ISA prospects are drawn in to the weight management program they are easily screened. Your normal sales should continue as usual.

Q: How many times per year can this program be implemented?

A: We recommend 2-3 campaigns per year. This way it remains fresh and exciting. It's like a shoe, the more you wear it the older it looks. We use our hands on experience to make the right recommendations

.Q: Is this a licensed program and can I use the materials any time I wish?

A: Ameri-Shape has invested heavily in the development and refinement of our business and marketing processes and is a trademarked program that cannot be used outside a licensing agreement. However, the knowledge and expertise you gain as a witness of our processes can be beneficial in reshaping your views on advertising and what really works. We are happy to see you prosper above and beyond our contract.

Q: Is the nutrition plan complicated and difficult to administer?

A: NO! In fact, it is so simple that often, those accustomed to following complex systems feel deflated initially. This is overcome with good coaching, patience and support. It's all about burning calories, fueling the body and eating for good health. Anyone can pick up our plan and do it. That's why we call it the "All Natural NO DIET Plan."

Q: How much money will I have to risk or pay out of my pocket?A: NONE with our Turnkey program.Q: What happens if the program doesn't do as well as expected?

A: We are responsible for fronting the expenses, thus, assume the financial risks. In the unlikely event that our goals are not met, you owe us nothing. The worst case scenario is you will have new members bringing new enegry into the club.

Q: How are the monthly payments handled and will I get reports on who is and is not paying?

A: All memberships generated by ISA are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your share of the revenue will be directly deposited into your account each month.

Q: Is it possible to purchase the In Shape America marketing program and conduct the marketing program myself?

A: The short answer is YES. However, to insure that you are making the right decision to run our campaign on your own, we ask you to complete an application and consultation. In most cases we can approve you to run your own campaign with our guidance.

Q: What is the advantage to running the campaign myself?

A: The biggest advantage is you can make more money, providing you are willing and able to advance the expenses to initiate the campaign and are confident in your ability to learn and execute our plan with some training.

The best way to find out is to start a discussion with Ameri-Shape.

We recognize that individuals have individual needs and Ameri-Shape! along with your facility provides special attention and monitoring for each customer on the weight loss program and fitness program.

Each new member enrolled on the All Natural “No Diet” Weight Loss Membership will be provided the InShape America!

“No Diet” Work Book System, Fifteen Day Nutritional Take Off Plan, Grocery List plus ongoing “Coaching Support” to assist with any questions concerning the program.

At Ameri-Shape! we are personally committed to and believe wholeheartedly in our company, and our system. Working together as one with your club is the key to success for many people who desire to lose weight.

We would like to offer your club the first opportunity in your city to host this promotion and experience the rapid and exciting growth of this system. Should you have any questions , please call (888) 541-0714.

We are now scheduling for the next six months and promotions are conducted in the order they are received. The next step is to request the promotion agreement - review it - sign off and send back in.


















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Required field cannot be left blankThe URL is malformedInclude other pages on my site linked from this URL Or, enter your own text in the box below. (optional) Use text from your website or business materials to get related keywords: health club promotions 4 - 6 $1.20 720 480 Apr In ad group health club advertising 4 - 6 $1.33 480 390 Jul In ad group health club marketing 4 - 6 $1.18 2,400 1,600 Jul In ad group health club promotion 1 - 3 $1.13 390 320 Jul In ad group fitness promotions 1 - 3 $1.20 1,900 1,600 Oct In ad group fitness marketing 1 - 3 $1.08 6,600 5,400 Apr In ad group gym promotions 1 - 3 $1.20 590 590 Jan In ad group gym marketing 1 - 3 $1.03 1,900 1,300 Apr In ad group health club consulting 4 - 6 $1.11 210 110 Oct In ad group health club membership sales 1 - 3 $0.73 110 110 Nov In ad group fitness center marketing 1 - 3 $1.17 590 480 Apr Add fitness promotion 1 - 3 $0.98 4,400 2,400 Oct Add fitness club marketing 1 - 3 $0.75 480 390 Apr Add health club membership promotions 1 - 3 $0.05 Not enough data 12 No data No data In ad group gym promotion 1 - 3 $1.01 590 480 Oct Add health club membership 1 - 3 $0.84 2,900 2,900 Jan In ad group fitness club promotions 1 - 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3 $0.05 Not enough data 140 No data No data Add gold's gym boca raton 1 - 3 $0.05 Not enough data 73 No data No data Add Add all 48 » Download all keywords: text, .csv (for excel), .csv Additional keywords to consider - sorted by relevance marketing for health clubs 1 - 3 $0.05 Not enough data 91 No data No data In ad group marketing health clubs 1 - 3 $1.12 210 170 Jul Add fitness gyms 1 - 3 $0.97 165,000 110,000 Oct Add fitness centers 1 - 3 $0.89 110,000 110,000 Jan Add gym health club 1 - 3 $0.95 2,900 5,400 Jan Add fitness clubs 1 - 3 $0.89 165,000 135,000 Jan Add gym membership 1 - 3 $0.87 40,500 40,500 Jan Add health clubs 1 - 3 $0.95 550,000 823,000 Jan Add fitness center 1 - 3 $0.76 368,000 368,000 Jan Add fitness gym 1 - 3 $1.02 201,000 246,000 Jan Add fitness classes 1 - 3 $0.84 27,100 22,200 Jan Add gyms 1 - 3 $0.91 1,220,000 1,220,000 Jan Add fitness club 1 - 3 $0.75 165,000 165,000 Jul Add health club 1 - 3 $0.82 246,000 301,000 Jan Add health club management 1 - 3 $1.19 1,300 1,300 Apr Add gym memberships 1 - 3 $0.94 9,900 8,100 Jan Add gym advertising 1 - 3 $1.21 320 320 Mar Add fitness 1 - 3 $0.90 16,600,000 13,600,000 Jan Add health club memberships 1 - 3 $1.00 880 720 Jan Add health club sales 1 - 3 $1.17 1,000 880 Apr Add golds gym 1 - 3 $0.63 368,000 368,000 Jan Add health club consultant 1 - 3 $1.18 91 91 May Add health club gyms 1 - 3 $0.88 18,100 33,100 Mar Add fitness health club 1 - 3 $0.83 18,100 27,100 Jan Add fitness membership 1 - 3 $0.72 33,100 27,100 Jan Add premier fitness 1 - 3 $0.80 18,100 22,200 Jan Add fitness ladies 1 - 3 $0.80 12,100 14,800 Jan Add gym locator 1 - 3 $0.90 3,600 2,900 Sep Add health fitness 1 - 3 $0.95 673,000 550,000 Jan Add find a gym 1 - 3 $1.00 2,400 2,400 Jan Add fitness business 1 - 3 $1.00 9,900 12,100 Jul Add health club directory 1 - 3 $0.91 320 390 Nov Add gym management 1 - 3 $1.01 1,300 1,000 Apr Add gym 1 - 3 $0.82 6,120,000 5,000,000 Sep Add health and fitness 1 - 3 $0.96 165,000 165,000 Jan Add fitness advertising 1 - 3 $1.11 1,600 1,000 Oct Add health club consultants 1 - 3 $1.16 480 590 May Add fitness centre 1 - 3 $0.68 8,100 9,900 Jul Add health clubs gyms 1 - 3 $0.95 368,000 550,000 Jan Add 24 hour gyms 1 - 3 $1.09 22,200 18,100 Oct Add fitness health clubs 1 - 3 $0.89 90,500 74,000 Jan Add fitness club membership 1 - 3 $0.77 1,300 1,300 Jan Add health gym 1 - 3 $0.82 40,500 40,500 Jan Add healthclubs 1 - 3 $0.84 1,900 2,400 Jan Add sales promotion 1 - 3 $0.63 33,100 22,200 Oct Add fitness center software 4 - 6 $1.16 480 480 Feb Add marketing fitness clubs 1 - 3 $0.05 Not enough data 73 No data No data Add gym membership software 4 - 6 $1.08 260 260 Feb Add marketing company 4 - 6 $1.18 135,000 110,000 Jan Add health club classes 1 - 3 $0.05 Not enough data 170 No data No data Add premier health club 1 - 3 $0.71 590 720 Jan Add personal trainers 1 - 3 $1.18 110,000 135,000 Jan Add athletic club promotions 1 - 3 $0.05 28 36 Mar Add fitness together 1 - 3 $0.84 27,100 22,200 Oct Add fitness club software 4 - 6 $1.01 720 720 Jan Add fitness club advertising 1 - 3 $0.92 390 260 Apr Add fitness club management 1 - 3 $1.01 480 390 Mar Add fitness club sales 4 - 6 $0.92 590 320 Apr Add health club software 4 - 6 $1.21 1,300 1,300 Mar Add women's gym 1 - 3 $1.00 14,800 18,100 Jan Add health and fitness clubs 1 - 3 $0.92 2,400 2,900 Jan Add fitness centres 1 - 3 $0.64 4,400 3,600 Nov Add marketing research 1 - 3 $1.00 165,000 165,000 Oct Add health marketing 1 - 3 $1.15 49,500 40,500 Oct Add pilates gym 1 - 3 $0.87 18,100 22,200 Mar Add womens gym 1 - 3 $0.93 8,100 12,100 Jan Add yoga gym 1 - 3 $0.89 4,400 3,600 Sep Add sales promotions 1 - 3 $0.98 9,900 8,100 Oct Add women's fitness 1 - 3 $0.95 49,500 60,500 Dec Add cbd health spa 1 - 3 $0.63 22 12 Oct Add personal trainer gym 1 - 3 $1.08 2,900 2,900 Apr Add gym workout 1 - 3 $0.85 110,000 60,500 Oct Add boxing gym 1 - 3 $0.46 49,500 49,500 Jul Add health and fitness club 1 - 3 $0.87 3,600 3,600 Jan Add marketing consulting 4 - 6 $1.17 49,500 60,500 Jan Add gym software 4 - 6 $1.03 2,400 1,900 Mar Add gym clubs 1 - 3 $0.80 22,200 27,100 Jan Add health club panel network 1 - 3 $1.07 140 210 Jan Add 24 hour fitness 1 - 3 $0.59 673,000 550,000 Jan Add 19 fitness 1 - 3 $0.35 40,500 33,100 Oct Add sports club 1 - 3 $0.49 368,000 368,000 Jan Add find gym 1 - 3 $0.95 6,600 6,600 Jul Add fitness branding 1 - 3 $0.05 Not enough data 58 No data No data Add planet fitness 1 - 3 $0.39 201,000 165,000 Jan Add health club promotional 1 - 3 $0.05 Not enough data 28 No data No data Add spa health club 1 - 3 $0.87 5,400 4,400 Jul Add fitness industry 1 - 3 $0.82 8,100 6,600 Apr Add best fitness 1 - 3 $0.93 33,100 33,100 Jan Add gold gym 1 - 3 $0.72 49,500 60,500 Jan Add sports clubs 1 - 3 $0.85 135,000 110,000 Jun Add gym customers 1 - 3 $0.05 Not enough data 58 No data No data Add sport and health club 1 - 3 $0.53 3,600 5,400 Jan Add bally total fitness 1 - 3 $0.49 201,000 165,000 Jan Add fitness management 1 - 3 $0.95 9,900 8,100 Oct Add athletic club 1 - 3 $0.58 450,000 450,000 Jan Add 24 hour gym 1 - 3 $0.78 9,900 9,900 Jan Add fitness sales 1 - 3 $1.10 9,900 8,100 Oct Add local gyms 1 - 3 $1.01 4,400 4,400 Jan Add 24 hr fitness 1 - 3 $0.52 60,500 74,000 Jan Add total fitness 1 - 3 $0.58 301,000 301,000 Jan Add crunch fitness 1 - 3 $0.71 22,200 22,200 Jan Add tennis clubs 1 - 3 $0.61 22,200 27,100 Jul Add kickboxing classes 1 - 3 $0.76 22,200 22,200 Jan Add world gym 1 - 3 $0.69 60,500 60,500 Jan Add gym equipment 1 - 3 $1.13 201,000 246,000 Jan Add fitness equipment 1 - 3 $1.25 1,830,000 1,830,000 Jan Add spas 1 - 3 $1.00 1,500,000 1,830,000 May Add yoga 1 - 3 $0.68 6,120,000 6,120,000 Jan Add yoga fitness 1 - 3 $0.95 74,000 135,000 Jan Add 24 hour fitness center 1 - 3 $1.00 2,900 3,600 Jan Add pilates fitness 1 - 3 $1.07 74,000 60,500 Jan Add health club pricing 1 - 3 $0.05 Not enough data 58 No data No data Add fitness club memberships 1 - 3 $0.05 Not enough data 170 No data No data Add golds gym franchises 1 - 3 $0.05 Not enough data 46 No data No data Add gym membership trends 1 - 3 $0.05 Not enough data 58 No data No data Add kickboxing fitness gym 1 - 3 $0.05 Not enough data Not enough data No data No data Add women's fitness clubs 1 - 3 $0.63 390 480 Jan Add fitness club personal trainer 1 - 3 $0.05 Not enough data 91 No data No data Add fitness club franchise 4 - 6 $1.14 170 170 Nov Add fitness center listings 1 - 3 $0.05 Not enough data Not enough data No data No data Add racquetball gym 1 - 3 $0.05 Not enough data 390 No data No data Add health club centers 1 - 3 $0.05 Not enough data 58 No data No data Add athletic club membership 1 - 3 $0.59 2,900 2,900 Aug Add gold's gym club 1 - 3 $0.05 Not enough data 2,400 No data No data Add health clubs member 1 - 3 $0.05 Not enough data Not enough data No data No data Add fitness center listing 1 - 3 $0.05 Not enough data 22 No data No data Add health fitness classes 1 - 3 $0.05 Not enough data 320 No data No data Add kick boxing fitness gym 1 - 3 $0.05 Not enough data Not enough data No data No data Add lifetime fitness health club 1 - 3 $0.53 210 260 Nov Add fitness club listing 1 - 3 $0.05 Not enough data 16 No data No data Add center club membership 1 - 3 $0.05 Not enough data 73 No data No data Add health club listing 1 - 3 $0.05 Not enough data 28 No data No data Add gold's club 1 - 3 $0.05 Not enough data 2,400 No data No data Add gyms membership 1 - 3 $0.87 590 590 Jan Add spinning health club www.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.com www.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.comwww.amerishapeweightloss.com

Dear Amerishapeweightloss.com

I ran across this health club marketing article regarding leadership on the Internet and wanted to share it with all....It might work well for fitness marketing or gym memberships.

Anita G.

The recent jury findings in the Enron case send a strong message of what is expected of leaders. Leaders have great responsibility. They are responsible for success and failure. They must take responsibility for all actions under their authority. If a front desk employee in a health club is rude to a member it might not be the club operator’s fault but it is the operator’s responsibility. The operator or leader must address and rectify the situation. Many actions which occur in a health club might be unknown by the leader and are not the leader’s fault but everything is the leaders responsibility. Fault and responsibility are not the same. The most effective leaders take responsibility without blaming, but give credit for success to others. A leader should never say it is “not my fault”, or make excuses. This will set an example of what is expected of others.
A leader is someone who has followers. People follow leaders for a number of reasons. Some people follow because of fear. They fear that the consequences of going against the leader could be detrimental to them. It could get them fired. The problem with leading through intimidation is that the followers will leave the organization or will become hostile toward the leader when it is safe. A loss of power on the part of the leader can make followers feel safer and begin to challenge the leader. When leading through intimidation, it is just a matter of time before the leader loses effectiveness.
Some people follow leaders because they believe it is temporarily in their best interest. Followers will choose a different leader when a better opportunity presents itself with another organization. A leader will be most effective if he or she paints a vision of hope and opportunity. Followers who buy into the vision will be onboard for the long-run.
Once the leader paints a vision followers can get excited about, she must lay out a plan for the vision. Leading by example will demonstrate the leader’s belief in the vision and be an example of what is expected of followers. Without leading by example the leader will come across as just a boss. If the leader takes her turn cleaning the toilets the followers will follow when it is their turn.
A leader must always do what he says he will do. Tasks which are the leader’s responsibility must be completed on time. Leaders who do not keep their commitments cannot expect followers to keep their commitments. A leader who keeps his commitments will increase production in the whole organization through leading by example. Leaders who always do what they say they will do earn respect and trust. If a leader always does what he says he will do, followers know they can take that to the bank. Followers will also feel confident and secure. Leaders who do not do what they have committed to will just be seen as hypocrites when they project expectations on followers. This will cause followers to doubt the vision and feel insecure.
Followers will lose hope and faith in the vision if progress is not tracked. Progress is tracked through setting and obtaining goals. As goals are obtained, followers will get more excited about the vision and positive energy will be spread throughout the organization. If a leader is consistently positive about the vision, that positive attitude will trickle down.
Leaders must help the organization and followers in setting goals. “A goal without a plan is just a dream. A goal that is not obtainable is impossible. A goal that is too easy is not a goal.” (Main, 2006. p 9) Setting goals is a basis for evaluation. Goals should be a part of every health club business every day. Goals should be set at every level of a business. Goals must have timelines set for them or the organization will always be working toward the goal. It is easy for procrastination to set in without a timeline for every goal. The club operator or leader’s vision directs the goals. A goal’s feasibility is tested by working backwards from the goal. If the goal is to sell $30,000 in new memberships in one month, objectives are built in order to meet that goal.
The first objective will be to gross a minimum of $1,000 in new membership sales per day. If the average dues membership is $39 for first and last with a $129 processing fee that is $207 received for a dues membership. If the average paid in full membership is $400 then the club must sell three dues memberships and one paid in full each day. That is the second objective, three dues memberships and one paid in full each day. The feasibility of the goal is now coming into view. If a club has three sales reps working each day we must then set tasks that will help obtain the objectives.
The first task for each sales rep is to set six appointments for each day. Additional tasks are added that will help each sales rep obtain six appointments each day. Each sales rep has six appointments for a club total of eighteen. This should yield a 40% show ratio on appointment. That means seven appointments show up for a tour of the club each day. Each sales rep should have at least a 60 % closing ratio. This equates to four memberships each day. It is very important to emphasize that required tasks are not goals or objectives. They are requirements. Each person in the organization chooses to complete their tasks every day starting with the leader. When the tasks are performed at the required skill level the objectives and goals will be obtained. If a sales rep is not accomplishing an average of six appointments per day with a 40% show ratio and a 60% close ratio one of two things is occurring: a) the sales rep is choosing not to perform the daily required tasks or b) he does not possess the required skill level to perform the tasks. It is the leader’s responsibility to motivate the rep by re-emphasizing the vision and the rep’s future. If the rep is unable to perform the tasks it is the leader’s responsibility to lead the sales rep in increasing his skill level in the needed area. The leader must positively motivate and train the rep in order to increase the skill level of that person. If the rep continually chooses not to perform daily tasks it can jeopardize the positive environment of the business and undermine the leader’s authority.
The most important thing for a leader to remember is that leaders that perform to the level of their own expectations will earn respect and set a positive example. If a leader goes left but expects their followers to go right that is pushing not leading.

Reference:
Main, S. (2006). Total Health Club Management. Minden, NV: Visionquest Ministries.

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